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| Press Conference

“From the Legend to the Global Community”- 3 April 2012, Bangkok

     Muaythai has gained its popularity in foreign countries for years but it still has more potential to grow and people still occasionally confuse Muaythai with other fighting arts such as Kick Boxing. The Muaythai iGLA project has been established to increase knowledge, understanding and interest in Muaythai among the global community and make it not only the national
sport in Thailand but also an international sport for everyone.

     Muaythai iGLA is determined to promote Muaythai by using digital media and multimedia such as animation or games to attract the young generation. These things are easy to access, understand and remember and will help Muaythai to have a great impact on young people today. Also the interactive media systems will allow them to explore the fun of Muaythai and develop their body and brain skills at the same time.

     The name “Muaythai iGLA” comes from “Muaythai” which means Thai style boxing, while “iGLA” is an abbreviation of 4 English words; I = Intellectual / G = Game / L = Library / A = Animation Íѹà»0¹ 4 main ways we will use to promote Muaythai.

     Intellectual – Intellectual Property and managing Licensing of products and copyrights under brand “Muaythai iGLA” which will be exhibited in sport licensing area at Licensing International Expo, Las Vegas, U.S.A. in 2012-2013.

     Game – interactive and social media games based on characters and stories from Muaythai animation. The team will also develop video games adaptation of Muaythai Animated TV Series, developed for facebook and smartphones and tablets with iOS and androids.

     Library – the first 3D Digital Library of Muaythai where the team collects knowledge, information and short animation of hundreds Muaythai techniques for World Muaythai Council and its members to use as database. The first digital Muaythai Library in the world – where all ancient knowledge of Muaythai masters will be turned into digital data and animation by using state-of-art Motion Capture technologies which can save this valuable information for hundred years. It will also be a world library which those who are interested in Muaythai can access and learn from. This intellectual library has been created by researching and studying many ancient documents and interviews with Muaythai masters, fighters, academics and experts to collect the most complete and correct collection of knowledge and information about Muaythai. The team also uses a motion-capture to capture and record the movement and master tricks of Muaythai techniques. These 3D digital data will be cleaned-up, organized and archives to a digital library system by using MAM (Media Asset Management) with Cloud Computing technology. This will be one of the largest databases of Muaythai studies provided for the World Muaythai Council and its members to use for further research. Among hundreds of these motion captured animation, 365 master techniques will be chosen and implemented to produce a short animated motion graphics filler of each movement style (60 seconds for each) to broadcast 365 days on TV station. The first filler will be targeted on the 3rd quarter of this year.

     Animation –TV animated series about Muaythai to raise interest and knowledge of the sport among young people. Muaythai Animated TV Series is about of a group of young boys aged 6-12 years old who have a passion to practice Muaythai and becomes great fighters. The animation is produced from leading animation studios and specialists from the Thai Digital Content Entertainment Federation (TDEC) and screenplay by Mr. Kongkiat Komsiri, one of the most famous screenplay writer and director in this region. His award winning work includes Chaiya, the famous Muaythai Chaiya drama film that won numerous awards. The series will also produced along with international collaborations such as Japan, China, and Malaysia, to produce a high quality animated TV series ready for broadcast on TV stations among 128 members worldwide. The series consist of 26 episodes in the first season. Each episode will be around 11 minutes long and it is expected to begin airing on a Thai national TV channel in 2013.

About the project

     Project Muaythai iGLA is an approved and authorized project under the World Muaythai Council. The committee of Muaythai iGLA project consists of a number of digital content experts from the Thai Digital Content Entertainment Federation (TDEC), and also several specialists in various fields such as content development, marketing, game development, information technology, intellectual property management and licensing, Moreover, the project is endorsed by several public organizations such as the Ministry of Culture, Department of Culture Promotion, Office of Contemporary Art And Culture, Ministry of Commerce, and Department of Intellectual Property.

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